"I won't let anyone else teach my people what to say to callers. Period." Doug Stead, President and General Manager, Sewell Cadillac, New Orleans

"Not only does it work on the callers that I talk to, it's what would work on me if I were the caller."
Chris Lemley, Sentry Auto Group, Boston

"This proves that what salespeople are trained to say to overcome resistance and draw callers in does the opposite. It causes resistance and drives them away. Your method sounds dramatically better to callers and is much easier for salespeople. But far more important is that it feels right to salespeople, so they actually say it. And it feels right to callers, so they react far better. I can't emphasize that nearly enough."
Adam Simms, President, Toyota of Sunnyvale

"Experts teach salespeople to say things that alienate callers, cause resistance and drive them away and nobody is even aware that it's happening. This is the only method that changes all that and you can tell everybody I said so."
Mike Grossman, Grossman Chevrolet, Minneapolis

"Watson claimed he could prove that what salespeople are trained to say causes resistance and drives callers away, and that he could provide a completely different method that actually worked. I did not think he could do either. He did both."
Randy Rhoden, General Manager, Brumos Porsche, Mercedes Benz, Jacksonville

"We increased our sales volume to second highest in the country. This method is directly responsible for about 30% of the total additional units delivered. It’s true that what the industry teaches salespeople to say doesn't draw callers in, it drives them away instead. This fixes it." Ross Long, General Manager, Chris Volvo, Atlanta

"The stuff works because it eliminates confrontation so the salespeople actually say it." John Covell, Director of Training and Marketing, Herb Chambers Group, Boston

"For years I've taught you what to say to callers and I've had you shopped to see if you were saying it. You will probably never hear me say anything like this again, but what I taught you was wrong. What the industry taught me was wrong. Mr. Watson proved that to me. Now he's going to show you a way that works." Steve Hatchet, President, Scholfield Ford, Pontiac, Honda, Lexus, Wichita (Spoken to more than one hundred of his salespeople in the Marriott, Wichita on November 11, 1997.)

"You can quote me. What everybody thinks should be said to bring callers in really does run them off. I would never have believed it if I hadn't heard it myself, but there is no question that it's true. This method not only works, it's what ought to be said."
Ralph Ghioto, President, Century Buick, Tampa

"What we like the most is that the logic behind the method is absolutely compelling."
Barry Pryor, President and General Manager, Sewell Lexus, Dallas